This means that the “Golden Years” will in many cases be spent working. Boomers make up the only population group experiencing growth in the workforce. Big spenders.Īs more boomers stay in the workforce longer, their economic impact continues to influence the economic activity. This footprint far surpasses its preceding “Silent” generation with 47 million and its following “Gen X” with 55 million.Īlthough this number is projected to decline to 72 million and millenials have overtaken boomers as the most-populous generation in the United States, baby boomers still boast significant population numbers and enough accompanying purchasing power to impact the U.S. One of the most populous generations.īirths in the United States during boomer years totaled nearly 79 million. People born between 19.įollowing World War II, the United States experienced a population increase - or a “boom.” This new generation, often known as the “baby boomers” or “boomers,” refers to those born between 19. With new opportunities for advancement and marketing potential, let’s dive into what actually makes a baby boomer. As the most populous generation during their birth period, Boomers have driven significant economic growth. When it comes to boomer-centric personas, it’s important to remember that age is not the only factor that defines this generation.īaby boomers have experienced significant political, social and economic change during their lifetimes. This practice often manifests itself through buyer personas.īuyer personas outline the demographics and psychographics behind a semi-fictional customer.
Who Are Baby Boomers?īefore businesses can market to a specific demographic, they must first understand their characteristics and motivations. In this guide, we will explain who baby boomers are and provide actionable solutions to help you engage and delight them through every stage of the purchasing journey. Ultimately, these changing purchasing behaviors create ecommerce inbound marketing opportunities to showcase products and services that cater to their needs.Īs devices, behaviors and purchasing patterns continue to evolve, modern marketers must adapt their strategies to keep up. However, more boomers research, shop and purchase online than ever before. In the ecommerce arena, baby boomers can unfortunately be treated as a secondary audience. That spending power influences business growth, job creation, and other factors that ultimately lead the U.S. That’s how many baby boomers are currently living in the United States, according to Pew Research Center.Īlthough they are closely trailed by millennials, baby boomers make up the majority of spending in the U.S.
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